Buffer is a social media management platform that enables individuals and businesses to efficiently manage and schedule posts across various social media networks from a unified dashboard. Founded in 2010, Buffer has evolved to support multiple platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, Mastodon, and Threads.

One of Buffer's core features is its user-friendly interface that allows users to plan, create, and share content seamlessly. The platform offers a range of tools designed to enhance social media marketing efforts, such as scheduling posts, analyzing performance metrics, and engaging with audiences through a unified inbox. Buffer also provides an AI Assistant to help generate engaging content, making it a valuable asset for streamlining social media workflows.

Buffer offers a free plan that allows users to manage up to three social media accounts, with a limit of 10 scheduled posts per account. For users requiring more advanced features, such as increased post limits, additional social accounts, and in-depth analytics, Buffer provides paid plans tailored to meet the needs of growing businesses and teams.

Available on web and mobile platforms, Buffer ensures that users can manage their social media presence on the go. The mobile app, compatible with both iOS and Android devices, offers functionalities like planning, previewing, and scheduling posts, thereby providing flexibility and convenience for users.

In summary, Buffer stands out as a versatile and accessible tool for individuals and businesses aiming to enhance their social media strategies. Its comprehensive features, combined with a user-friendly interface, make it a popular choice for those seeking to effectively manage and grow their social media presence.